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          品牌設計 · 包裝設計 · 標志設計

          OPPO 智美生活

          在構建萬物互融新生態的戰略愿景下,OPPO 提出了 OPPO IoT 的價值主張「智選生活之美」,并推出生活方式品牌 OPPO 智美生活,旨在為用戶打造溫暖自在、充滿想象力的智美生活。標志內容主要呈現 OPPO 智美生活 ,以品牌字體OPPO Sans 為基礎,在中英組合字體上,整體優化與細致的改變,并從新設計的字體中提取出“智選”視覺圖形符號,將此符號應用于界面、交互、和包裝中,品牌色彩延用 OPPO 色彩系統,以白色為主調性,展示品牌智慧、自在的生活狀態。

          Project Description

          Under the strategic vision of building a new ecology of integraing all things, OPPO has put forward the value proposition of OPPO IoT, "Choose the beauty of life intelligently", and launched the lifestyle brand OPPO Smart Life, aiming at creating an intelligent and beautiful life full of warmth, comfort and imagination for users. The logo content mainly presents OPPO's intelligent and beautiful life. Based on the brand font OPPO Sans, the overall optimization and detailed changes are made in the Chinese and English combined fonts, and the visual graphic symbol of "intelligent choice" is extracted from the newly designed fonts. This symbol will be applied to the interface, interaction and packaging. As for the brand color, OPPO color system will be continuously used, in which white is the main tonality, showing the brand's intelligent and comfortable living conditions.

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